The Global Fight Against Junk Food: Parents from Kenya to Nepal Share Their Struggles

T plague of industrially manufactured edible products is an international crisis. Although their consumption is notably greater in the west, forming more than half the usual nourishment in the UK and the US, for example, UPFs are replacing fresh food in diets on all corners of the globe.

This month, the world’s largest review on the risks to physical condition of UPFs was issued. It alerted that such foods are exposing millions of people to persistent health issues, and demanded immediate measures. Previously in the year, a global fund for children revealed that an increased count of kids around the world were obese than underweight for the initial instance, as unhealthy snacks dominates diets, with the most dramatic increases in less affluent regions.

Carlos Monteiro, a scholar in the field of nourishment science at the University of São Paulo, and one of the analysis's writers, says that profit-driven corporations, not individual choices, are driving the change in habits.

For parents, it can seem as if the whole nutritional landscape is undermining them. “On occasion it feels like we have zero control over what we are serving on our kid’s plate,” says one mother from India. We interviewed her and four other parents from across the globe on the increasing difficulties and frustrations of ensuring a balanced nourishment in the age of UPFs.

In Nepal: Battling a Child's Desire for Packaged Snacks

Raising a child in the Himalayan nation today often feels like fighting a losing battle, especially when it comes to food. I cook at home as much as I can, but the moment my daughter goes out, she is bombarded with brightly packaged snacks and sweetened beverages. She persistently desires cookies, chocolates and packaged fruit juices – products intensively promoted to children. One solitary pizza commercial on TV is enough for her to ask, “Are we getting pizza today?”

Even the academic atmosphere perpetuates unhealthy habits. Her school lunchroom serves sugary juice every Tuesday, which she eagerly awaits. She gets a six-piece biscuit pack from a friend on the school bus and chocolates on birthdays, and faces a snack bar right outside her school gate.

Some days it feels like the whole nutritional ecosystem is undermining parents who are just striving to raise fit youngsters.

As someone employed by the Nepal Non-Communicable Disease Alliance and spearheading a project called Encouraging Nutritious Meals in Education, I grasp this issue thoroughly. Yet even with my expertise, keeping my young child healthy is exceptionally hard.

These constant encounters at school, in transit and online make it almost unfeasible for parents to limit ultra-processed foods. It is not just about the selections of the young; it is about a nutritional framework that encourages and fosters unhealthy eating.

And the statistics shows clearly what households such as my own are experiencing. A demographic health study found that over two-thirds of children between six and 23 months ate unhealthy foods, and 43% were already drinking sugary drinks.

These figures are reflected in what I see every day. A study conducted in the district where I live reported that 18.6% of schoolchildren were above a healthy size and more than seven percent were clinically overweight, figures closely associated with the surge in junk food consumption and more sedentary lifestyles. Additional analysis showed that many youngsters of the country eat sugary treats or processed savoury foods on a regular basis, and this regular consumption is linked to high levels of tooth decay.

This nation urgently needs tighter rules, better nutritional atmospheres in schools and stricter marketing regulations. Before that happens, families will continue waging a constant war against processed items – one biscuit packet at a time.

St Vincent and the Grenadines: ‘Greasy, Salty, Sugary Fast Food is the Preference’

My situation is a bit different as I was forced to relocate from an island in our group of isles that was ravaged by a powerful storm last year. But it is also part of the stark reality that is affecting parents in a part of the world that is enduring the gravest consequences of global warming.

“The circumstances definitely deteriorates if a cyclone or mountain explosion wipes out most of your vegetation.”

Before the occurrence of the storm, as a dietary educator, I was deeply concerned about the increasing proliferation of quick-service eateries. Currently, even local corner stores are participating in the shift of a country once known for a diet of healthy locally grown fruits and vegetables, to one where fatty, briny, candied fast food, packed with synthetic components, is the preference.

But the condition definitely worsens if a hurricane or geological event decimates most of your vegetation. Fresh, healthy food becomes rare and prohibitively costly, so it is really difficult to get your kids to eat right.

Despite having a steady job I wince at food prices now and have often turned to selecting from items such as vegetables and protein sources when feeding my four children. Serving fewer meals or diminished quantities have also become part of the recovery survival methods.

Also it is quite convenient when you are managing a stressful occupation with parenting, and rushing around in the morning, to just give the children a couple of coins to buy snacks at school. Unfortunately, most educational snack bars only offer manufactured munchies and carbonated beverages. The outcome of these difficulties, I fear, is an increase in the already alarming levels of chronic conditions such as adult-onset diabetes and hypertension.

Kampala's Landscape: A Fast-Food Dominated Environment

The logo of a global fast-food brand towers conspicuously at the entrance of a mall in a urban area, challenging you to pass by without stopping at the quick service lane.

Many of the youngsters and guardians visiting the mall have never gone beyond the borders of this East African nation. They certainly don’t know about the past financial depression that led the founder to start one of the first worldwide restaurant networks. All they know is that the brand name represent all things sophisticated.

Throughout commercial complexes and each trading place, there is convenience meals for every pocket. As one of the pricier selections, the fried chicken chain is considered a luxury. It is the place local households go to observe birthdays and baptisms. It is the children’s reward when they get a good school report. In fact, they are hoping their parents take them there for Christmas.

“Mom, do you know that some people bring fried chicken for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a popular east African fast-food chain selling everything from fried breakfasts to burgers.

It is the weekend, and I am only {half-listening|

Alfred Wood
Alfred Wood

A tech enthusiast and lifestyle blogger passionate about sharing innovative ideas and inspiring stories to help readers thrive in a digital world.